Friday 27 May 2016

Dreaming in action - The Dream Team in Sastamala 2.0.

Who said that fieldwork is a dirty work? Well, Dreamers has own view on the subject after Sastamala Expedition 2.0. - it was thoroughly rewarding and inspiring experience leaving only pleasant memories.

Thanks to our friend, Eveliina, we were able to organize meeting with kids in one of afternoon hobby clubs (iltapäiväkerho) in Sastamala. Meeting was scheduled at 3pm, so whole morning Dreamers had devoted to add silhouettes an interactive edge and finish their wooden stands. 


This part has turned out to be a piece of cake after the Dream Team started to pack 1.70 cm figures into Matias' car. That was probably the greatest logistics-related challenge to date!



At first we wanted to come a little earlier to roam existing city parks and squares with figures and test also adult inhabitant's reactions! However, Dreamers being dreamers, we had to head right away to iltapäiväkerho - that's the natural order of things when you are choosing "shortest route" option instead of "fastest" just before crossroads with Hämeenkatu..

Comfort? Run with it! One ought to suffer for beauty of testing!




How many Dreamers are needed to make silhouette still?



 Even Patu is impressed with our car-packing skills!





 Bracing ourselves... end users are coming!




 Business as usual- Matias talks, all others listen. 

Testing was kind of turning point for us - our team has an opportunity to see that kids living in Sastamala are really responsive and enthusiastic about storytelling gardens and new playgrounds, and that they find silhouettes interactive and interesting enough to play with them!

The Dream Team is either going big or going home, so we have come up with idea of preparing truly pro video with architectural feeling to it for our final project partner meeting. To make it happen, we decided to take photos of Sastamala town center landscape enriched with our books-inspired figures on which basis video can be made. 

 The Dream Team gone bad, eh, undercover - left silhouettes in playgrounds and observe kids interacting from afar.

How little (relatively) effort you need to bring some life to your town center!


Mission completed, finally we can be childlish again!



Though expedition took more time than we initially expected, we were more than happy with received feedback. One achievement at the time, we are getting closer to get our dreams come true! 

Yet before embarking on another boat towards success, we needed to get some food not-for-soul-only in our favorite Sastamala establishment and discuss team's next move.



Because testing was done exactly a week prior to Final Pitching Event (on May 12th), the Dream Team had decided to enrich a pitch with testing day video - if potential end users reacted with such enthusiasm to our prototype, how audience and project partner can remain indifferent?


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